THE DAWN OF A QUANTUM LEAP: NUCLEAR FUSION

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The term ‘sustainability’ is now no longer a word which finds its seat only in meetings of international summits like COP-26 and Earth summit. It is now an issue so popularized that our actions are subconsciously nursing the wounds of environment. Consequently, one of the biggest agenda of think-tanks world-over, is to find alternatives to fossil fuels, especially in the sector of electricity generation. It has become a common realization that conventional sources of energy like coal, being depleted at an alarming rate, would not sustain the needs of the swiftly growing population in coming generations. Nonconventional sources of energy are in vogue these days. But none comes as a God’s gift. While dams bring innumerable social problems at our palms, wind energy too does not offer a perfect solution. With these uncertainties, wouldn’t it look like a candle in darkness if a source of energy that produces 4 million times as much heat energy as Coal could be used in near future? The power...
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Speculating the performance of Amazon in the Indian Market...

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The COVID-19 pandemic has made a deep cut in the human society, economy, and polity. The number of deaths due to the disease are concerning, but the wide reaching impacts of lockdowns and enclosures is more worrisome to the common man. In this extreme crisis, the economic impact is not only grave, but also perturbing. However, few companies have taken the pandemic in their stride and come out unaffected, if not stronger. And the most evident example is Amazon, the world’s largest online retail store and a multinational company. Empty racks and locked doors combined with “COVID-Scare” have compelled a common Indian to turn to the only option: online shopping. While the boons for amazon in the pandemic are enormous, there are significant threats to its future consumer base in India too, perhaps preparing Amazon for a grim future in India.


There are myriads of reason for the performance of Amazon since the turn of the decade. To trim them out, two major successes of Amazon in India can be attributed to exponential increase in online retail, as well as the particular growth of specific services.


With a lockdown imposed in India from March 24, most shops were closed down and the ones existing faced a severe reduction in consumers, owing to the frightening media reports on COVID reporting. Items in groceries, clothing, stationery, electronics, home décor etc. were now explored through the screens. And the wide options available with unreasonably lower prices strengthened Amazon’s position in the Indian market.

On the 13th of march, the COVID-19 situation was at its first step. Thu recording the only low in the 2-year period, the graph of Amazon’s performance does not bring to notice any sign of economic crisis. But compared to the financial performance of ITC, it is evident that Amazon came out stronger than before.

But the shift to online is not the only factor responsible for its growth. Amazon prime video, a subscription video on-demand over-the-top streaming and rental service of Amazon, can also be considered while analysing its situation. Due to the lockdown, innumerable members of middle and upper classes faced a pause in their daily job activities. And with nothing special to do at home, binge watching became the trend. Since the only two major platforms for video services available are Netflix and Prime, a significant part of the positive slope is due to increased subscriptions of prime video.


Rewarded of past and assured of present, the future base of Amazon India remains uncertain though. Reliance, the largest publicly traded company in India by market capitalisation, aims at online retail services in India. In India, foreign-funded firms are not permitted to hold e-commerce inventory, which already is a massive disadvantage for Amazon. In contrast, being an Indian company, Reliance would be free to control and improve their supply chains, putting it a step forward. Moreover, the popularity of Indian companies has surged due to increased nationalist feelings in the Indians. And comparing, even the performance of reliance does not prove to be any worse.

Thus, Amazon’s benefits in the pandemic do outweigh its negatives. But it still cannot be assured of its future.  

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